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Addictions - directed by Giovanni Bucci

2011-11-27 1,661 91,376 Vimeo

Addictions official page: This video is about addictions, mainly to technology, but it’s open to various interpretations. Years ago the idea behind technology was to give people more free time from work and give us a better life. So nowadays, with the possibility for the majority of people to have access to electronics and hi tech, is it true that we have more spare time and a better quality of life? Or have we become addicted to the technology that surrounds us everyday and it has suck us into it? But humans get addicted really easily to a lot of things in life and this video is also a metaphor about addictions in general, about being manipulated without even realizing it or without reacting. PROCESS: This is an audio/visual project where sound and images were developed synchronically from the beginning and where one was guide to the other and vice-versa until final completion. In order to do this, for director Giovanni Bucci was very important to be involved with writing the track together with sound designer/music producer Marco Morano. The team came up with the concept and started researching music and visuals that would suit the mood and atmosphere they wanted for the video, experimenting with sound, graphic styles and techniques. To produce this project many different disciplines and elements were used: green screen, stop motion animation, filming with macro, editing, motion graphics, visual effects, styling, make up, sound design. CREDITS: Directed by Giovanni Bucci Filmed and Edited by Giovanni Bucci Design & Animation Giovanni Bucci, Paola Rocchetti Styling & Make Up Paola Rocchetti Filmed at Strani Rumori Studio Audio Design & Music Production by Marco Morano Written by Giovanni Bucci and Marco Morano c 2011 Hoxtonlab and Giovanni Bucci Ltd p 2011 Hoxtonlab and Giovanni Bucci Ltd Links to artists’s personal website Giovanni Bucci: Paola Rocchetti: Marco Morano: AWARDS / SCREENINGS: LAMA - Los Angeles Movie Awards - 2011 Los Angeles, US Category: Music Video Winner: Award of Excellence and Best Costume Design Las Vegas Film Festival - 2012 Las Vegas, US Winner: Golden Ace Award 4th Annual Zero Film Festival - 2011 New York, US Official Selection Pause Fest - 2012 Melbourne, Australia Screening UK Film Festival - 2012 London, UK Official Selection NXNE - North by Northeast Festivals and Conference - 2012 Toronto, Canada Official Selection New York International Film Festival in LA - 2011 Sherman Oaks, US Official Selection 3rd Annual New Media FIlm Festival - 2011 San Francisco Bay Area, US Official Selection Shockfest Film Festival of Hollywood - 2011 Los Angeles, US Official Selection - Opening Nightmare Screening X FEST Film Festival - 2011 Cape Town, South Africa Official Selection Bideodromo - 2011 Bilbao, Spain Official Selection Kinofest - 2011 Bucharest, Romania Official Selection Prix Ars Electronica - 2012 Linz, Austria Official Selection IMF - International Motion Festival - 2012 Nicosia, Cyprus Official Selection Visioneca - Festival of Experimental Film - 2012 Freshwater, Isle Of Wight, UK Official Selection ECU' - The European Independent Film Festival - 2012 Category: Featured, Music Video Paris, France Official Selection 8th Cologne International Videoart Festival - 2012 Cologne, Germany Official Selection Carnival of e-Creativity 2013 Sattal, India Official Selection Festival Internacional de Videoarte - 2012 Madrid, Spain Official Selection Ex Teresa Arte Actual -Museum of experimenta Art -2012 Mexico City, Mexico Screening FIVA II - Festival Internacional de Video Arte - 2012 Buenos Aires, Brazil Official Selection